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Why You Need to Backup Your Site Now

Why You Need to Backup Your Site Now

On April 22 of this year, I received a message from A2 Hosting, the hosting provider for this website at the time, that there was a service outage, and my site was affected. I immediately went to my site and found it completely down.  A few long days later, the...
WordPress VS Wix

WordPress VS Wix

A WordPress vs Other Comparison How do you measure CMS solutions as different as Wix, Squarespace and WordPress? Below, we suggest some possibilities. Because Wix and Squarespace are doing a lot of advertising, it may give small business owners the false impression...
Foundational Website Considerations

Foundational Website Considerations

Site Intent and the Competitive Landscape A successful website hinges on several components being well executed. The journey starts here. What’s the purpose of your website? Why are you building it in the first place? What are your competitors doing, which appears to...
ABCs of Video Production

ABCs of Video Production

A short list of reminders for a quality video. Before you make your own video, here’s a short list to consider so you don’t make any painful mistakes. Have a Goal – Determine what you want the video to accomplish – do you want to highlight the ease-of-use of...
Why we Remember Visuals better than Text

Why we Remember Visuals better than Text

Images are processed in our long-term memory. Dr. Lynell Burmark, Ph.D. Associate at the Thornburg Center for Professional Development, states that we remember visuals better than text because they are processed in our long-term memory. “…unless our words, concepts,...